• 44 Citations
  • 4 h-Index

Research output per year

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Personal profile

Personal profile

Tahmid has a PhD in the area of Consumer Psychology. He has an Honours degree in Marketing and an MBA from the UK. Prior to joining Charles Sturt University, Tahmid gained more than 10 years' teaching experience in the UK, Australia and Singapore. He has experience in various teaching modes such as face to face (internal), distance education, blended learning and flipped classroom environment. Tahmid's area of specialisation is Consumer Research. In his previous position, Tahmid worked as a full-time academic at Swinburne University of Technology and taught in a range of postgraduate and undergraduate marketing subjects. He was awarded an Outstanding Teaching Performance Award from London Guildhall University.

Tahmid's industry experience includes working at British Petroleum (BP) as a Market Research Analyst, where he designed and conducted several research projects, and as a marketing executive in the UK media industry. Tahmid's research has been published in several academic journals such as Journal of Retailing and Consumer Services (JRCS), Marketing Intelligence and Planning (MIP), Journal of Environmental Management (JEM), Australasian Marketing Journal (AMJ), Journal of Fashion Marketing (JFM), The International Review of Retail, and Distribution and Consumer Research (IRRDCR), among others.

Research Interests

  • Cross-cultural consumer behaviour studies
  • Social marketing
  • Marketing Strategy
  • Knowledge management
  • Innovative teaching pedagogy

Professional Information

  • Served as a reviewer and Track Chair for ANZMAC Conferences
  • Served as a reviewer for Asia Pacific Journal of Marketing and Logistics (APJML)
  • Served as a reviewer for the Journal of Consumer Marketing (JCM)


  • MKT110 Marketing & Society
  • MKT501 Marketing Management

Education/Academic qualification

Doctor of Philosophy (Marketing)

Master of Business Administration (Management Information Systems)

Bachelor of Business (Marketing) (Honours)

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Research Output

  • 1 Citation (Scopus)

    Brand experience and brand attitude: Examining a credibility-based mechanism

    Nayeem, T., Murshed, F. & Dwivedi, A., 07 Oct 2019, In : Marketing Intelligence and Planning. 37, 7, p. 821-836 16 p.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)

    Ecotourism and environmental sustainability knowledge: An open knowledge sharing approach among stakeholders

    Ip Sooching, J. M., Zyngier, S. & Nayeem, T., Mar 2019, In : Australian Journal of Environmental Education. 35, 1, p. 62-82 21 p.

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)
  • 15 Citations (Scopus)

    Equally well: A consumer-centric implementation model

    Mehmet, M., Roberts, R., Nayeem, T., Hyde, S. & Burmeister, O., 2018, International Social Marketing Conference 2018: Broadening Cultural Horizons in Social Marketing. Hay, R. (ed.). Australia: James Cook University, p. 66-71 5 p.

    Research output: Book chapter/Published conference paperConference paper

    Open Access
  • Activities

    • 1 Consultancy

    WabiSabie- creative design and building social networks

    Felicity Small (Consultant), , Tahmid Nayeem (Consultant), & Sourabhi Debnath (Consultant)

    01 Jan 201831 Jul 2019

    Activity: Other EngagementConsultancyIndustry

    Press / Media