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Personal profile

Personal profile

Tahmid has a PhD in the area of Consumer Psychology. He has an Honours degree in Marketing and an MBA from the UK. Prior to joining Charles Sturt University, Tahmid gained more than 10 years' teaching experience in the UK, Australia and Singapore. He has experience in various teaching modes such as face to face (internal), distance education, blended learning and flipped classroom environment. Tahmid's area of specialisation is Consumer Research. In his previous position, Tahmid worked as a full-time academic at Swinburne University of Technology and taught in a range of postgraduate and undergraduate marketing subjects. He was awarded an Outstanding Teaching Performance Award from London Guildhall University.

Tahmid's industry experience includes working at British Petroleum (BP) as a Market Research Analyst, where he designed and conducted several research projects, and as a marketing executive in the UK media industry. Tahmid's research has been published in several academic journals such as Journal of Retailing and Consumer Services (JRCS), Marketing Intelligence and Planning (MIP), Journal of Environmental Management (JEM), Australasian Marketing Journal (AMJ), Journal of Fashion Marketing (JFM), The International Review of Retail, and Distribution and Consumer Research (IRRDCR), among others.

Research Interests

  • Cross-cultural consumer behaviour studies
  • Social marketing
  • Marketing Strategy
  • Knowledge management
  • Innovative teaching pedagogy

Professional Information

  • Served as a reviewer and Track Chair for ANZMAC Conferences
  • Served as a reviewer for Asia Pacific Journal of Marketing and Logistics (APJML)
  • Served as a reviewer for the Journal of Consumer Marketing (JCM)


  • MKT110 Marketing & Society
  • MKT501 Marketing Management

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education

Education/Academic qualification

Doctor of Philosophy (Marketing)

Master of Business Administration (Management Information Systems)

Bachelor of Business (Marketing) (Honours)


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