Best Paper Award

Prize: Award

Description

Paper Title: Examining a higher-order model of consumer evaluation of retailer corporate brands and impact on consumer loyalty intentions. Australian and New Zealand Marketing Academy (ANZMAC) & Gamma Joint Symposium, University of New South Wales, Sydney, held from 30 November – 02 December 2015.
Awarded date2015
Degree of recognitionInternational

Award

eventAustralian and New Zealand Marketing Academy Conference
locationUNSW Business School, Sydney, Australia
Period30 Nov 2015 → 02 Dec 2015

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Consumer loyalty
Consumer evaluation
Retailers
Corporate brand
Marketing
Symposium
Loyalty intentions
New Zealand
Wales

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