Best Paper Award

    Prize: Award

    Description

    Paper Title: Examining a higher-order model of consumer evaluation of retailer corporate brands and impact on consumer loyalty intentions. Australian and New Zealand Marketing Academy (ANZMAC) & Gamma Joint Symposium, University of New South Wales, Sydney, held from 30 November – 02 December 2015.
    Degree of recognitionInternational

    Awarded at event

    Event titleAustralian and New Zealand Marketing Academy Conference
    LocationUNSW Business School, Sydney, Australia
    Period30 Nov 2015 → 02 Dec 2015

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