Best Paper Award

    Prize: Award


    Paper Title: Examining a higher-order model of consumer evaluation of retailer corporate brands and impact on consumer loyalty intentions. Australian and New Zealand Marketing Academy (ANZMAC) & Gamma Joint Symposium, University of New South Wales, Sydney, held from 30 November – 02 December 2015.
    Degree of recognitionInternational

    Awarded at event

    Event titleAustralian and New Zealand Marketing Academy Conference
    LocationUNSW Business School, Sydney, AustraliaShow on map
    Period30 Nov 2015 → 02 Dec 2015