Best Paper Award

    Prize: Award › External award

    Description

    Paper Title: Examining a higher-order model of consumer evaluation of retailer corporate brands and impact on consumer loyalty intentions. Australian and New Zealand Marketing Academy (ANZMAC) & Gamma Joint Symposium, University of New South Wales, Sydney, held from 30 November – 02 December 2015.
    Awarded date2015
    Degree of recognitionInternational
    Granting OrganisationsAustralian and New Zealand Marketing Academy (ANZMAC)

    Awarded at event

    Event titleAustralian and New Zealand Marketing Academy Conference
    LocationUNSW Business School, Sydney, AustraliaShow on map
    Period30 Nov 2015 → 02 Dec 2015

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