Best Paper Award

Prize: Award


Paper Title: Examining a higher-order model of consumer evaluation of retailer corporate brands and impact on consumer loyalty intentions. Australian and New Zealand Marketing Academy (ANZMAC) & Gamma Joint Symposium, University of New South Wales, Sydney, held from 30 November – 02 December 2015.
Degree of recognitionInternational

Awarded at event

Event titleAustralian and New Zealand Marketing Academy Conference
LocationUNSW Business School, Sydney, Australia
Period30 Nov 2015 → 02 Dec 2015