Best Paper Award

Prize: Award

Description

Paper Title: Examining the effects of celebrity endorsements on brand equity and self-brand connection.

Paper accepted at the 4th International Consumer-Brand Relationship Conference. Porto Business School, Porto, Portugal.
Degree of recognitionInternational

Award

event4th International Consumer-Brand Relationship Conference
locationPorto, PortugalPortugal
Period21 May 2015 → 23 May 2015

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