Best Paper Award

    Prize: Award

    Description

    Paper Title: Examining the effects of celebrity endorsements on brand equity and self-brand connection.

    Paper accepted at the 4th International Consumer-Brand Relationship Conference. Porto Business School, Porto, Portugal.
    Degree of recognitionInternational

    Awarded at event

    Event title4th International Consumer-Brand Relationship Conference
    LocationPorto, PortugalPortugal
    Period21 May 2015 → 23 May 2015

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