Abstract
The paper elaborates on the topic of the potential creation of an original product niche in Mexico’s health and wellness beverage market. The potential positioning of a new product within the category of “health and wellness beverages” presents a promising step and is perceived as moving in accordance with current societal and demographic trends.
| Translated title of the contribution | Elderflower syrup as a product niche in health and wellness beverage market |
|---|---|
| Original language | Russian |
| Title of host publication | ПРОБЛЕМЫ СОВРЕМЕННОЙ АГРАРНОЙ НАУКИ |
| Subtitle of host publication | Министерство сельского хозяйства Российской Федерации ФГБОУ ВО «Красноярский государственный аграрный университет» |
| Place of Publication | Красноярск |
| Publisher | Министерство сельского хозяйства Российской Федерации ФГБОУ ВО «Красноярский государственный аграрный университет» |
| Pages | 111-119 |
| Number of pages | 9 |
| Publication status | Published - 15 Oct 2019 |
| Event | Problems of Modern Agricultural Science: Materials of the international scientific conference (October 15, 2019) - Krasnoyarsk State Agrarian University, Красноярск, Russian Federation Duration: 15 Oct 2019 → 15 Oct 2019 |
Conference
| Conference | Problems of Modern Agricultural Science |
|---|---|
| Country/Territory | Russian Federation |
| City | Красноярск |
| Period | 15/10/19 → 15/10/19 |
| Other | ПРОБЛЕМЫ СОВРЕМЕННОЙ АГРАРНОЙ НАУКИ Материалы международной научной конференции (15 октября 2019 г.) PDF with information on the conference saved PID 37959036 |