A case study of the communicator role performed by a marketer managing a complex new product development project

Kerry Grigg

    Research output: Book chapter/Published conference paperConference paperpeer-review

    Original languageEnglish
    Title of host publicationIndustry, markets, and regions
    EditorsChristine Ho
    Place of PublicationAdelaide, Australia
    PublisherThe University of Adelaide School of Commerce
    Pagesunknown
    ISBN (Electronic)0975189220
    Publication statusPublished - 2006
    EventAustralasian Business and Behavioural Sciences Association (ABBSA) Conference - Adelaide, Australia, Australia
    Duration: 29 Sep 200601 Oct 2006

    Conference

    ConferenceAustralasian Business and Behavioural Sciences Association (ABBSA) Conference
    CountryAustralia
    Period29/09/0601/10/06

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