| Original language | English |
|---|---|
| Title of host publication | Industry, markets, and regions |
| Editors | Christine Ho |
| Place of Publication | Adelaide, Australia |
| Publisher | The University of Adelaide School of Commerce |
| Pages | unknown |
| ISBN (Electronic) | 0975189220 |
| Publication status | Published - 2006 |
| Event | Australasian Business and Behavioural Sciences Association (ABBSA) Conference - Adelaide, Australia, Australia Duration: 29 Sep 2006 → 01 Oct 2006 |
Conference
| Conference | Australasian Business and Behavioural Sciences Association (ABBSA) Conference |
|---|---|
| Country | Australia |
| Period | 29/09/06 → 01/10/06 |
Cite this
Grigg, K. (2006). A case study of the communicator role performed by a marketer managing a complex new product development project. In C. Ho (Ed.), Industry, markets, and regions (pp. unknown). The University of Adelaide School of Commerce.