@inproceedings{71221eb84b4f488dacdd797b489a6775,
title = "A case study of the communicator role performed by a marketer managing a complex new product development project",
author = "Kerry Grigg",
note = "Imported on 03 May 2017 - DigiTool details were: publisher = Adelaide, Australia: The University of Adelaide School of Commerce, 2006. editor/s (773b) = Ho, Christine; Event dates (773o) = 29 September- 1 October 2006; Parent title (773t) = Australasian Business and Behavioural Sciences Association (ABBSA) Conference.; Australasian Business and Behavioural Sciences Association (ABBSA) Conference ; Conference date: 29-09-2006 Through 01-10-2006",
year = "2006",
language = "English",
pages = "unknown",
editor = "Christine Ho",
booktitle = "Industry, markets, and regions",
publisher = "The University of Adelaide School of Commerce",
}