A case study of the communicator role performed by a marketer managing a complex new product development project

Kerry Grigg

    Research output: Book chapter/Published conference paperConference paper

    Original languageEnglish
    Title of host publicationIndustry, markets, and regions
    EditorsChristine Ho
    Place of PublicationAdelaide, Australia
    PublisherThe University of Adelaide School of Commerce
    Pagesunknown
    ISBN (Electronic)0975189220
    Publication statusPublished - 2006
    EventAustralasian Business and Behavioural Sciences Association (ABBSA) Conference - Adelaide, Australia, Australia
    Duration: 29 Sep 200601 Oct 2006

    Conference

    ConferenceAustralasian Business and Behavioural Sciences Association (ABBSA) Conference
    CountryAustralia
    Period29/09/0601/10/06

    Cite this

    Grigg, K. (2006). A case study of the communicator role performed by a marketer managing a complex new product development project. In C. Ho (Ed.), Industry, markets, and regions (pp. unknown). The University of Adelaide School of Commerce.