Australian public support for climate change policies has not risen, despite recentmedia campaigns run by the Australian government. This failure suggests a needfor more targeted media campaigns. Maibach identified six segments within theUS population with different attributes towards climate change which could beused as the basis for a targeted media campaign in the US. We replicated the US survey for Australian respondents and found the segments are significantlydifferent within the Australian population. We report characteristics of the Australian segments which could be used to design targeted media campaigns onclimate change within Australia.