A country-rating analysis for the Target-Market selection decision: The case of Bio-tech start-up

Vito Bobek, Hazbo Skoko, Anita Macek

Research output: Book chapter/Published conference paperConference paper

Abstract

In this paper authors analyze a possible international market entry decision of a small start-up firm operating in the field of green biotechnology and evaluate potential new markets outside of Austria. In the empirical part, the conduction of a country analysis identifies China, the USA and Germany as the highest potential target-markets. The qualitative investigation has revealed that severe changes characterize the agricultural strawberry market. The research shows that China has taken the lead, therefore forcing the USA and Germany, to focus on new competitive advantages.
Original languageEnglish
Title of host publicationProblems in Modern Agricultural Science, Krasnoyarsk Russia
Pages56-68
Number of pages13
Publication statusPublished - Oct 2017
EventProblems in Modern Agricultural Science: Agro 2017 - Krasnoyarsk State Agrarian University, Krasnoyarsk City, Russian Federation
Duration: 15 Oct 201715 Oct 2017
http://www.kgau.ru/new/all/konferenc/ (Conference website)
http://www.kgau.ru/new/all/konferenc/konferenc/2017/Agro2017.pdf (Conference proceedings)

Conference

ConferenceProblems in Modern Agricultural Science
CountryRussian Federation
CityKrasnoyarsk City
Period15/10/1715/10/17
Internet address

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