Abstract
In this paper authors analyze a possible international market entry decision of a small start-up firm operating in the field of green biotechnology and evaluate potential new markets outside of Austria. In the empirical part, the conduction of a country analysis identifies China, the USA and Germany as the highest potential target-markets. The qualitative investigation has revealed that severe changes characterize the agricultural strawberry market. The research shows that China has taken the lead, therefore forcing the USA and Germany, to focus on new competitive advantages.
| Original language | English |
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| Title of host publication | Problems in Modern Agricultural Science, Krasnoyarsk Russia |
| Publisher | Krasnoyarsk State Agrarian University |
| Pages | 56-68 |
| Number of pages | 13 |
| Publication status | Published - Oct 2017 |
| Event | Problems in Modern Agricultural Science: Agro 2017 - Krasnoyarsk State Agrarian University, Krasnoyarsk City, Russian Federation Duration: 15 Oct 2017 → 15 Oct 2017 http://www.kgau.ru/new/all/konferenc/ (Conference website) http://www.kgau.ru/new/all/konferenc/konferenc/2017/Agro2017.pdf (Conference proceedings) |
Conference
| Conference | Problems in Modern Agricultural Science |
|---|---|
| Country/Territory | Russian Federation |
| City | Krasnoyarsk City |
| Period | 15/10/17 → 15/10/17 |
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