A Mobile Service Recommendation System Using Multi-Criteria Ratings

Zhuang Shao, Zhikui Chen, Xiaodi Huang

Research output: Contribution to journalArticlepeer-review

Abstract

With the rapid advancement of wireless technologies and mobile devices, mobile services offer great convenience and huge opportunities for service creation. However, information overload make service recommendation become a crucial issue in mobile services. Although traditional single-criteria recommendation systems have been successful in a number of personalization applications, obviously individual criterion cannot satisfy consumers' demands. Relying on multi-criteria ratings, this paper presents a novel recommendation system using the multi-agent technology. In this system, the ratings with respect to the three criteria are aggregated into an overall service ranking list by a rank aggregation algorithm. Furthermore, all of the services are classified into several clusters to reduce information overload further. Finally, Based on multi-criteria rank aggregation, the prototype of a recommendation system is implemented. Successful applications of this recommendation system have demonstrated the efficiency of the proposed approach.
Original languageEnglish
Pages (from-to)29-39
Number of pages11
JournalInternational Journal of Interdisciplinary Telecommunications and Networking
Volume2
Issue number4
DOIs
Publication statusPublished - 2010

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