The purpose of this paper is to explore an ongoing application of the entrepreneurial method applied to the problem of food security in the developing world as an alternative logic. Food production and marketing channels in the developing world are often based on scientific logic starting with an ideal outcome and then strategically designing a plan to achieve it. This study is unique in that it describes the application of an entrepreneurial approach to food product and marketing in less developed nations. A field study is used to illustrate how entrepreneurship is being harnessed to help build a more efficient and effective agricultural value chain in Papua New Guinea (PNG) based on a more entrepreneurial approach. Value chain analysis uses effectual logic to leverage innovation and create value for the consumer, the organization and society; thereby enhancing food security for the desperately poor in PNG. The use of the entrepreneurial method is offered as an alternative model for future international aid interventions and policy.