Abstract
Internal Communication is important to achieving overall organisational success; effective Internal
Communication unifies employees in terms of an organisation’s mission, values and strategic
development (Rogala & Bialowas, 2016). One way of promoting values, in organisational settings, is to
apply Transactional Analysis (TA). Introduced by Berne (1961) as an analytical framework for individual
and social psychiatry, TA is now being successfully applied in organisational contexts (TA-O) as a
systematic approach for personal and group development. Founded on the humanistic values and
principles: “I’m OK/You’re OK; Everyone can think; Change is possible” (Cornell, de Graaf, Newton, &
Thunnissen, 2016, p. viii), TA-O assists in developing positive attitudes towards self and others, and
building a culture of trust.
Our research takes the form of an organisational Case Study that explores, both conceptually and in
practice, the use of TA-O with a specific focus on Internal Communication. Research is designed as three
ethnographic fieldwork projects and takes place as a series of geographic and strategic sites across an
administration unit, in Switzerland. The role of this public agency is assisting jobseekers, through regular
counselling, to reintegrate into the workforce. Preliminary field work uncovered systematic and longlasting investments in and maintenance of TA-O principles, embedded in strategic development, policy,
internal training, and workplace practices. Further investigative techniques showed that an I’m
OK/You’re OK attitude, expressed as +/+, meaning an unconditional acceptance of the other in terms of
human being, was perceived by research participants as being a crucial element to their further
development. Adopting a +/+ attitude assisted them to improve their personal competencies,
establishing successful relationships and thereby more authentic collaborations. At the centre is a
humanistic attitude that was viewed as ‘focusing on strengths’ (intrapersonal), ‘appreciation of others’
(interpersonal), and ‘building a +/+ culture’ (organisational) based on respect.
Organisational field work participants perceived TA-O as a ‘holistic framework’ that, when utilised, is
instrumental in bringing together hard and soft business elements such as strategy and skills. This
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influencing of people’s skills, attitudes and beliefs (soft elements) can come about by motivating
participants’ work engagements which, in turn, enhance contribution to organisational policy and
strategic aims (hard elements). Analysis showed how TA-O impacts, at different levels (Welch & Jackson,
2007), to improve communication and relationships. For instance, research participants experiencing
self-development (intrapersonal level) found they could strengthen collaborations (interpersonal level)
thus fostering a wider understanding at the organisational level. Interestingly, the case showed how
exposing vulnerabilities, conflicts and challenges can be useful for organisational participants trying to
make sense of their shared lived experiences.
When trusting relationships, between supervisors and employees, are supported by +/+ attitudes,
conversations took place whereby participants could better listen to and participate in the day-to-day
challenges of contemporary workspaces. These findings offer evidence-based possibilities for
strengthening organisational practices by uncovering what appear to be some useful contributions in
matters pertinent to ethical Internal Communication. It is these emerging connections that most
warrant further exploration.
Original language | English |
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Publication status | Published - 10 Dec 2019 |
Event | 9th Annual Australasian Business Ethics Network (ABEN) Conference 2019 - RMIT University, Melbourne, Australia Duration: 08 Dec 2019 → 10 Dec 2019 Conference number: 9 https://aben.org.au/conference/2018-aben-conference/ https://www.abenconference2019.com.au/ https://www.abenconference2019.com.au/wp-content/uploads/2019/12/RMIT-ABEN_A4-Program_INHOUSEPRINT.pdf (program) https://www.abenconference2019.com.au/wp-content/uploads/2019/12/Abstract-Book-RMIT-ABEN..pdf (abstract book) |
Conference
Conference | 9th Annual Australasian Business Ethics Network (ABEN) Conference 2019 |
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Abbreviated title | Business ethics: New challenges, better theories, practical solutions |
Country/Territory | Australia |
City | Melbourne |
Period | 08/12/19 → 10/12/19 |
Internet address |
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