TY - JOUR
T1 - A proposed segmentation framework for the outdoor recreation market
AU - Miles, Morgan P.
AU - McDonald, Barbara
AU - Capella, Louis M.
AU - Ken Cordell, H.
PY - 1993/2/19
Y1 - 1993/2/19
N2 - Various segmentation variables and their usefulness are examined in the context of the outdoor recreation market. The utilization of values as an augmenting variable is proposed and discussed. In addition, a model of the interrelationship between values, demographic, attitudes toward outdoor recreation, and outdoor recreation behavior is developed.
AB - Various segmentation variables and their usefulness are examined in the context of the outdoor recreation market. The utilization of values as an augmenting variable is proposed and discussed. In addition, a model of the interrelationship between values, demographic, attitudes toward outdoor recreation, and outdoor recreation behavior is developed.
UR - http://www.scopus.com/inward/record.url?scp=11544292607&partnerID=8YFLogxK
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U2 - 10.1300/J054v01n01_05
DO - 10.1300/J054v01n01_05
M3 - Article
AN - SCOPUS:11544292607
SN - 1049-5142
VL - 1
SP - 51
EP - 69
JO - Journal of Nonprofit and Public Sector Marketing
JF - Journal of Nonprofit and Public Sector Marketing
IS - 1
ER -