A proposed segmentation framework for the outdoor recreation market

Morgan P. Miles, Barbara McDonald, Louis M. Capella, H. Ken Cordell

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

Various segmentation variables and their usefulness are examined in the context of the outdoor recreation market. The utilization of values as an augmenting variable is proposed and discussed. In addition, a model of the interrelationship between values, demographic, attitudes toward outdoor recreation, and outdoor recreation behavior is developed.

Original languageEnglish
Pages (from-to)51-69
Number of pages19
JournalJournal of Nonprofit and Public Sector Marketing
Volume1
Issue number1
DOIs
Publication statusPublished - 19 Feb 1993

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