A sociology of health promotion

John Germov, Maria Freij, Katy Richmond

    Research output: Book chapter/Published conference paperChapter in textbook/reference bookpeer-review


    Health promotion aims to improve the health of whole populations. Before the 1970s, there was a three-pronged approach to addressing health and illness: providing communities with basic public health facilities (such as clean water and sewerage); providing hospital based services; and providing health education. The philosophy of health promotion has developed since the 1970s and now reflects a social model of health, or what has commonly come to be known as the new public health approach. This approach was intended to change the health agenda towards community participation and empowerment, and wider social and environmental change. In Australia and elsewhere, though, health promotion in practice has essentially remained committed to old-style health education, despite much rhetoric to the contrary. This chapter provides a critique of this approach and offers some examples and suggestions for the future.
    Original languageEnglish
    Title of host publicationSecond opinion
    Subtitle of host publicationAn introduction to health sociology
    EditorsJohn Germov
    Place of PublicationSouth Melbourne, Victoria
    PublisherOxford University Press, USA
    Number of pages23
    ISBN (Electronic)9780190306496
    ISBN (Print)9780190306489
    Publication statusPublished - 2019


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