A Visual Narrative Teaching Model in Graphic Design

Patrick McNamara

Research output: Book chapter/Published conference paperConference paperpeer-review

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This paper explores a teaching model that situates the student in a visual narrative environment that reveals the complexities of real world situations. The model follows the professional process of a graphic designer and client as they engage with the wide range of issues and skills needed to create a successful corporate identity. The teaching resource interface is a graphic novel that utilises a flexible mode of delivery to internal and external graphic design students. It builds upon a preference that most design students have for visual'spatial learning by exemplifying the visual aspects and situating the issues within a context of a character-driven story. The package encourages deeper learning by interactive involvement, multimedia and parallel exercises to transform the narrative into knowledge. This teaching resource showcases a model of design practice that enables discussion to assist students to form an understanding of the skills needed to be a professional graphic designer.
Original languageEnglish
Title of host publicationCumulus
Subtitle of host publicationInternational Association of Universities and Colleges of Art, Design and Media
Place of PublicationAustralia
PublisherRMIT University & Swinburne University of Technology
Number of pages8
ISBN (Electronic)9781921426520
Publication statusPublished - 2009
EventCumulus 38° South: Hemispheric shifts across learning teaching and research - Melbourne, Australia, Australia
Duration: 12 Nov 200914 Nov 2009


ConferenceCumulus 38° South: Hemispheric shifts across learning teaching and research

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