This paper explores a teaching model that situates the student in a visual narrative environment that reveals the complexities of real world situations. The model follows the professional process of a graphic designer and client as they engage with the wide range of issues and skills needed to create a successful corporate identity. The teaching resource interface is a graphic novel that utilises a flexible mode of delivery to internal and external graphic design students. It builds upon a preference that most design students have for visual'spatial learning by exemplifying the visual aspects and situating the issues within a context of a character-driven story. The package encourages deeper learning by interactive involvement, multimedia and parallel exercises to transform the narrative into knowledge. This teaching resource showcases a model of design practice that enables discussion to assist students to form an understanding of the skills needed to be a professional graphic designer.
|Title of host publication||Cumulus|
|Subtitle of host publication||International Association of Universities and Colleges of Art, Design and Media|
|Place of Publication||Australia|
|Publisher||RMIT University & Swinburne University of Technology|
|Number of pages||8|
|Publication status||Published - 2009|
|Event||Cumulus 38° South: Hemispheric shifts across learning teaching and research - Melbourne, Australia, Australia|
Duration: 12 Nov 2009 → 14 Nov 2009
|Conference||Cumulus 38° South: Hemispheric shifts across learning teaching and research|
|Period||12/11/09 → 14/11/09|
McNamara, P. (2009). A Visual Narrative Teaching Model in Graphic Design. In Cumulus: International Association of Universities and Colleges of Art, Design and Media (pp. 1-8). RMIT University & Swinburne University of Technology.