Acceleration: The Limits of Speed

Research output: Book chapter/Published conference paperChapter (peer-reviewed)

Abstract

Western cultures have an emphasis on speed that has been noted by theorists
such as Virilio. The desire for cars and computers to go faster and to be
facilitated by faster road and communications networks is well known. But
how much speed can we afford? The discourses of thrill and safety have
grown up with the car, competing with each other for priority. Until fairly
recently a greater emphasis has been on speed. Now there is more concern for
safety and a greater likelihood of seeing the consequences of the desire for
speed. The thrill of speed requires continued acceleration. We can now
comfortably travel at 100kms per hour every day. With speed limits being
dropped more recently there is real protest from those who would privilege
the thrill of speed. Car manufacturers and governments continue to make
speedier cars and roads a selling point. These discourses, however, tend to
exclude the lived environment. The paper will look at ads and feature articles
in regular car magazines, as well as television ads, with an emphasis on
discourses around speed and speed limits.
Original languageEnglish
Title of host publicationThe Reinvention of Everyday Life: Culture in the Twenty-first Century
EditorsHoward McNaughton, Adam Lam
Place of PublicationChristchurch
PublisherUniversity of Canterbury
Pages195-206
Number of pages11
ISBN (Print)1877257486, 978-1877257483
Publication statusPublished - 2006

Fingerprint

Railroad cars
Television
Telecommunication networks
Sales

Cite this

Redshaw, S. (2006). Acceleration: The Limits of Speed. In H. McNaughton, & A. Lam (Eds.), The Reinvention of Everyday Life: Culture in the Twenty-first Century (pp. 195-206). Christchurch: University of Canterbury.
Redshaw, Sarah. / Acceleration: The Limits of Speed. The Reinvention of Everyday Life: Culture in the Twenty-first Century. editor / Howard McNaughton ; Adam Lam. Christchurch : University of Canterbury, 2006. pp. 195-206
@inbook{c3baab536e644f85bf004b88d384fbd0,
title = "Acceleration: The Limits of Speed",
abstract = "Western cultures have an emphasis on speed that has been noted by theoristssuch as Virilio. The desire for cars and computers to go faster and to befacilitated by faster road and communications networks is well known. Buthow much speed can we afford? The discourses of thrill and safety havegrown up with the car, competing with each other for priority. Until fairlyrecently a greater emphasis has been on speed. Now there is more concern forsafety and a greater likelihood of seeing the consequences of the desire forspeed. The thrill of speed requires continued acceleration. We can nowcomfortably travel at 100kms per hour every day. With speed limits beingdropped more recently there is real protest from those who would privilegethe thrill of speed. Car manufacturers and governments continue to makespeedier cars and roads a selling point. These discourses, however, tend toexclude the lived environment. The paper will look at ads and feature articlesin regular car magazines, as well as television ads, with an emphasis ondiscourses around speed and speed limits.",
keywords = "Culture, technology - social aspects, Mass media, social change",
author = "Sarah Redshaw",
year = "2006",
language = "English",
isbn = "1877257486",
pages = "195--206",
editor = "Howard McNaughton and Adam Lam",
booktitle = "The Reinvention of Everyday Life: Culture in the Twenty-first Century",
publisher = "University of Canterbury",
address = "New Zealand",

}

Redshaw, S 2006, Acceleration: The Limits of Speed. in H McNaughton & A Lam (eds), The Reinvention of Everyday Life: Culture in the Twenty-first Century. University of Canterbury, Christchurch, pp. 195-206.

Acceleration: The Limits of Speed. / Redshaw, Sarah.

The Reinvention of Everyday Life: Culture in the Twenty-first Century. ed. / Howard McNaughton; Adam Lam. Christchurch : University of Canterbury, 2006. p. 195-206.

Research output: Book chapter/Published conference paperChapter (peer-reviewed)

TY - CHAP

T1 - Acceleration: The Limits of Speed

AU - Redshaw, Sarah

PY - 2006

Y1 - 2006

N2 - Western cultures have an emphasis on speed that has been noted by theoristssuch as Virilio. The desire for cars and computers to go faster and to befacilitated by faster road and communications networks is well known. Buthow much speed can we afford? The discourses of thrill and safety havegrown up with the car, competing with each other for priority. Until fairlyrecently a greater emphasis has been on speed. Now there is more concern forsafety and a greater likelihood of seeing the consequences of the desire forspeed. The thrill of speed requires continued acceleration. We can nowcomfortably travel at 100kms per hour every day. With speed limits beingdropped more recently there is real protest from those who would privilegethe thrill of speed. Car manufacturers and governments continue to makespeedier cars and roads a selling point. These discourses, however, tend toexclude the lived environment. The paper will look at ads and feature articlesin regular car magazines, as well as television ads, with an emphasis ondiscourses around speed and speed limits.

AB - Western cultures have an emphasis on speed that has been noted by theoristssuch as Virilio. The desire for cars and computers to go faster and to befacilitated by faster road and communications networks is well known. Buthow much speed can we afford? The discourses of thrill and safety havegrown up with the car, competing with each other for priority. Until fairlyrecently a greater emphasis has been on speed. Now there is more concern forsafety and a greater likelihood of seeing the consequences of the desire forspeed. The thrill of speed requires continued acceleration. We can nowcomfortably travel at 100kms per hour every day. With speed limits beingdropped more recently there is real protest from those who would privilegethe thrill of speed. Car manufacturers and governments continue to makespeedier cars and roads a selling point. These discourses, however, tend toexclude the lived environment. The paper will look at ads and feature articlesin regular car magazines, as well as television ads, with an emphasis ondiscourses around speed and speed limits.

KW - Culture

KW - technology - social aspects

KW - Mass media

KW - social change

M3 - Chapter (peer-reviewed)

SN - 1877257486

SN - 978-1877257483

SP - 195

EP - 206

BT - The Reinvention of Everyday Life: Culture in the Twenty-first Century

A2 - McNaughton, Howard

A2 - Lam, Adam

PB - University of Canterbury

CY - Christchurch

ER -

Redshaw S. Acceleration: The Limits of Speed. In McNaughton H, Lam A, editors, The Reinvention of Everyday Life: Culture in the Twenty-first Century. Christchurch: University of Canterbury. 2006. p. 195-206