This chapter introduces the spectrum of quality assurance tools that have been developed and applied in the ecotourism industry to address and improve quality. Specifically the chapter looks at awards of excellence, codes of conduct, certification and accreditation, and monitoring and evaluation. The latter part of the chapter provides a more detailed overview of certification programs. This emphasis on certification reflects the benefits of this approach over other voluntary initiatives such as awards and codes, and the increasing number of programs throughout the world. Each of the chapters in Part One provides a detailed analysis of a particular quality assurance tool.
|Title of host publication||Quality assurance and certification in ecotourism|
|Editors||Rosemary Black, Alice Crabtree|
|Place of Publication||Wallingford, Oxon, UK|
|Number of pages||7|
|Publication status||Published - Sep 2007|
Black, R., & Crabtree, A. (2007). Achieving quality in ecotourism: Tools in the tool box. In R. Black, & A. Crabtree (Eds.), Quality assurance and certification in ecotourism (1 ed., pp. 16-22).  CABI.