Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

Phyra Sok; A. O'Cass; Keo Mony Sok

doi:10.1016/j.ausmj.2013.04.001

Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

Phyra Sok, A. O'Cass, Keo Mony Sok

Research output: Contribution to journal › Article › peer-review

143 Citations (Scopus)

Abstract

While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.

Original language	English
Pages (from-to)	161-167
Number of pages	7
Journal	Australasian Marketing Journal
Volume	21
Issue number	3
DOIs	https://doi.org/10.1016/j.ausmj.2013.04.001
Publication status	Published - 2013

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This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.ausmj.2013.04.001

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title = "Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities",

abstract = "While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.",

keywords = "Capabilities, Complementarity, Innovation, Learning, Marketing, SME performance",

author = "Phyra Sok and A. O'Cass and Sok, {Keo Mony}",

note = "Imported on 12 Apr 2017 - DigiTool details were: Journal title (773t) = Australasian Marketing Journal. ISSNs: 1441-3582; ",

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AU - Sok, Phyra

AU - O'Cass, A.

AU - Sok, Keo Mony

N1 - Imported on 12 Apr 2017 - DigiTool details were: Journal title (773t) = Australasian Marketing Journal. ISSNs: 1441-3582;

PY - 2013

Y1 - 2013

N2 - While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.

AB - While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.

KW - Capabilities

KW - Complementarity

KW - Innovation

KW - Learning

KW - Marketing

KW - SME performance

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EP - 167

JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

IS - 3

ER -

Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

Abstract

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