Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

Phyra Sok, A. O'Cass, Keo Mony Sok

Research output: Contribution to journalArticle

65 Citations (Scopus)

Abstract

While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.
Original languageEnglish
Pages (from-to)161-167
Number of pages7
JournalAustralasian Marketing Journal
Volume21
Issue number3
DOIs
Publication statusPublished - 2013

Fingerprint Dive into the research topics of 'Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities'. Together they form a unique fingerprint.

  • Cite this