Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

Phyra Sok, A. O'Cass, Keo Mony Sok

    Research output: Contribution to journalArticlepeer-review

    84 Citations (Scopus)

    Abstract

    While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.
    Original languageEnglish
    Pages (from-to)161-167
    Number of pages7
    JournalAustralasian Marketing Journal
    Volume21
    Issue number3
    DOIs
    Publication statusPublished - 2013

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