Abstract
This thesis focuses on an adjusted innovation adoption framework with regard to location-based services (LBS). Validation of different frameworks and models shows that current innovation adoption theory does not cover all aspects necessary to explain LBS adoption. This gap is addressed by creating a novel framework based on two already established innovation adoption models along with different factors from LBS research.
Original language | English |
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Qualification | Doctor of Philosophy |
Awarding Institution |
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Supervisors/Advisors |
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Award date | 13 Mar 2016 |
Place of Publication | Australia |
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Publication status | Published - 2016 |