TY - JOUR
T1 - An efficiency-based approach for selecting electronic markets in sustainable electronic business
T2 - A SME's perspective
AU - Deng, Hepu
AU - Duan, Sophia Xiaoxia
AU - Jie, Donghui
AU - Fu, Jiangjing
PY - 2019
Y1 - 2019
N2 - This paper develops an efficiency-based approach for evaluating the performance of available electronic markets (e-markets) in the active pursuit of sustainable electronic business through the selection of specific e-markets for small and medium-sized enterprises (SMEs). An efficiency-oriented evaluation model using data envelopment analysis is developed first for identifying efficient e-markets. A multicriteria decision making model is then proposed for solving the e-markets selection problem with respect to the specific characteristics of e-markets and the unique nature of SMEs in specific situations. Such a model can adequately consider the imprecision and uncertainty in the decision-making process using linguistic variables approximated by fuzzy numbers to express the subjective assessments of the decision maker when evaluating the overall performance of individual e-markets. As a result, the most appropriate e-market in a specific situation for individual SMEs can be selected for the development of a sustainable electronic business. A real-life example is given for demonstrating the effectiveness of the proposed approach for addressing the e-market selection problem in the real world.
AB - This paper develops an efficiency-based approach for evaluating the performance of available electronic markets (e-markets) in the active pursuit of sustainable electronic business through the selection of specific e-markets for small and medium-sized enterprises (SMEs). An efficiency-oriented evaluation model using data envelopment analysis is developed first for identifying efficient e-markets. A multicriteria decision making model is then proposed for solving the e-markets selection problem with respect to the specific characteristics of e-markets and the unique nature of SMEs in specific situations. Such a model can adequately consider the imprecision and uncertainty in the decision-making process using linguistic variables approximated by fuzzy numbers to express the subjective assessments of the decision maker when evaluating the overall performance of individual e-markets. As a result, the most appropriate e-market in a specific situation for individual SMEs can be selected for the development of a sustainable electronic business. A real-life example is given for demonstrating the effectiveness of the proposed approach for addressing the e-market selection problem in the real world.
KW - Data envelopment analysis
KW - Electronic markets
KW - Fuzzy theory
KW - Multicriteria decision making
KW - Performance evaluation
KW - Small and medium-sized enterprises
KW - Sustainable electronic business
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U2 - 10.3390/su11071858
DO - 10.3390/su11071858
M3 - Article
AN - SCOPUS:85064054799
VL - 11
SP - 1
EP - 13
JO - Sustainability (Switzerland)
JF - Sustainability (Switzerland)
SN - 2071-1050
IS - 7
M1 - 1858
ER -