An efficiency-based approach for selecting electronic markets in sustainable electronic business: A SME's perspective

Hepu Deng, Sophia Xiaoxia Duan, Donghui Jie, Jiangjing Fu

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)
5 Downloads (Pure)

Abstract

This paper develops an efficiency-based approach for evaluating the performance of available electronic markets (e-markets) in the active pursuit of sustainable electronic business through the selection of specific e-markets for small and medium-sized enterprises (SMEs). An efficiency-oriented evaluation model using data envelopment analysis is developed first for identifying efficient e-markets. A multicriteria decision making model is then proposed for solving the e-markets selection problem with respect to the specific characteristics of e-markets and the unique nature of SMEs in specific situations. Such a model can adequately consider the imprecision and uncertainty in the decision-making process using linguistic variables approximated by fuzzy numbers to express the subjective assessments of the decision maker when evaluating the overall performance of individual e-markets. As a result, the most appropriate e-market in a specific situation for individual SMEs can be selected for the development of a sustainable electronic business. A real-life example is given for demonstrating the effectiveness of the proposed approach for addressing the e-market selection problem in the real world.

Original languageEnglish
Article number1858
Pages (from-to)1-13
Number of pages13
JournalSustainability
Volume11
Issue number7
DOIs
Publication statusPublished - 2019

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