An integrated solution to the adoption of electronic market in Australian small-and-medium sized enterprises

Research output: ThesisDoctoral Thesis

Abstract

An electronic market (e-Market) is an internet-based information system that
allows buyers and sellers to exchange goods, services or information online. It
has been becoming increasingly popular due to its potential benefits to
business, especially to small-and-medium sized enterprises (SMEs), including
strengthened customer relationships, ease of reaching targeted markets,
improved efficiency, reduced costs, and greater competitive advantages. The
potential of e-Market for SMEs, however, has not been fully utilized. A majority
of SMEs have not made use of an e-Market, and those who have adopted e-
Market have not moved beyond the entry-level adoption. This is because
existing e-Market research suffers from various shortcomings including (a) a
lack of understanding of the emerging patterns and the critical determinants for
adopting e-Market in Australian SMEs and (b) the need for effective approaches
for assisting Australian SMEs in their evaluation and selection of appropriate e-
Market for their electronic business.
This study aims to provide Australian SMEs with an integrated solution for
successfully conducting their electronic business. Such a solution includes (a)
the identification of the emerging patterns and the critical determinants for the
adoption of e-Market in Australian SMEs and (b) the development of an
effective approach for the evaluation and selection of the most appropriate e-
Market for electronic business in a given situation.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • RMIT University
Supervisors/Advisors
  • Deng, Hepu, Principal Supervisor, External person
Publication statusPublished - 2012

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