An integrated solution to the adoption of electronic market in Australian small-and-medium sized enterprises

Research output: ThesisDoctoral Thesis

Abstract

An electronic market (e-Market) is an internet-based information system that
allows buyers and sellers to exchange goods, services or information online. It
has been becoming increasingly popular due to its potential benefits to
business, especially to small-and-medium sized enterprises (SMEs), including
strengthened customer relationships, ease of reaching targeted markets,
improved efficiency, reduced costs, and greater competitive advantages. The
potential of e-Market for SMEs, however, has not been fully utilized. A majority
of SMEs have not made use of an e-Market, and those who have adopted e-
Market have not moved beyond the entry-level adoption. This is because
existing e-Market research suffers from various shortcomings including (a) a
lack of understanding of the emerging patterns and the critical determinants for
adopting e-Market in Australian SMEs and (b) the need for effective approaches
for assisting Australian SMEs in their evaluation and selection of appropriate e-
Market for their electronic business.
This study aims to provide Australian SMEs with an integrated solution for
successfully conducting their electronic business. Such a solution includes (a)
the identification of the emerging patterns and the critical determinants for the
adoption of e-Market in Australian SMEs and (b) the development of an
effective approach for the evaluation and selection of the most appropriate e-
Market for electronic business in a given situation.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • RMIT University
Supervisors/Advisors
  • Deng, Hepu, Principal Supervisor, External person
Publication statusPublished - 2012

Fingerprint

Electronic markets
Integrated solutions
Small and medium-sized enterprises
Electronic business
Evaluation
Information systems
Market efficiency
Competitive advantage
Buyers
Customer relationship
Seller
Market research
Costs
World Wide Web

Cite this

@phdthesis{18ac67c4842b45a6a5af8272659fb23d,
title = "An integrated solution to the adoption of electronic market in Australian small-and-medium sized enterprises",
abstract = "An electronic market (e-Market) is an internet-based information system thatallows buyers and sellers to exchange goods, services or information online. Ithas been becoming increasingly popular due to its potential benefits tobusiness, especially to small-and-medium sized enterprises (SMEs), includingstrengthened customer relationships, ease of reaching targeted markets,improved efficiency, reduced costs, and greater competitive advantages. Thepotential of e-Market for SMEs, however, has not been fully utilized. A majorityof SMEs have not made use of an e-Market, and those who have adopted e-Market have not moved beyond the entry-level adoption. This is becauseexisting e-Market research suffers from various shortcomings including (a) alack of understanding of the emerging patterns and the critical determinants foradopting e-Market in Australian SMEs and (b) the need for effective approachesfor assisting Australian SMEs in their evaluation and selection of appropriate e-Market for their electronic business.This study aims to provide Australian SMEs with an integrated solution forsuccessfully conducting their electronic business. Such a solution includes (a)the identification of the emerging patterns and the critical determinants for theadoption of e-Market in Australian SMEs and (b) the development of aneffective approach for the evaluation and selection of the most appropriate e-Market for electronic business in a given situation.",
author = "Sophia Duan",
year = "2012",
language = "English",
school = "RMIT University",

}

TY - THES

T1 - An integrated solution to the adoption of electronic market in Australian small-and-medium sized enterprises

AU - Duan, Sophia

PY - 2012

Y1 - 2012

N2 - An electronic market (e-Market) is an internet-based information system thatallows buyers and sellers to exchange goods, services or information online. Ithas been becoming increasingly popular due to its potential benefits tobusiness, especially to small-and-medium sized enterprises (SMEs), includingstrengthened customer relationships, ease of reaching targeted markets,improved efficiency, reduced costs, and greater competitive advantages. Thepotential of e-Market for SMEs, however, has not been fully utilized. A majorityof SMEs have not made use of an e-Market, and those who have adopted e-Market have not moved beyond the entry-level adoption. This is becauseexisting e-Market research suffers from various shortcomings including (a) alack of understanding of the emerging patterns and the critical determinants foradopting e-Market in Australian SMEs and (b) the need for effective approachesfor assisting Australian SMEs in their evaluation and selection of appropriate e-Market for their electronic business.This study aims to provide Australian SMEs with an integrated solution forsuccessfully conducting their electronic business. Such a solution includes (a)the identification of the emerging patterns and the critical determinants for theadoption of e-Market in Australian SMEs and (b) the development of aneffective approach for the evaluation and selection of the most appropriate e-Market for electronic business in a given situation.

AB - An electronic market (e-Market) is an internet-based information system thatallows buyers and sellers to exchange goods, services or information online. Ithas been becoming increasingly popular due to its potential benefits tobusiness, especially to small-and-medium sized enterprises (SMEs), includingstrengthened customer relationships, ease of reaching targeted markets,improved efficiency, reduced costs, and greater competitive advantages. Thepotential of e-Market for SMEs, however, has not been fully utilized. A majorityof SMEs have not made use of an e-Market, and those who have adopted e-Market have not moved beyond the entry-level adoption. This is becauseexisting e-Market research suffers from various shortcomings including (a) alack of understanding of the emerging patterns and the critical determinants foradopting e-Market in Australian SMEs and (b) the need for effective approachesfor assisting Australian SMEs in their evaluation and selection of appropriate e-Market for their electronic business.This study aims to provide Australian SMEs with an integrated solution forsuccessfully conducting their electronic business. Such a solution includes (a)the identification of the emerging patterns and the critical determinants for theadoption of e-Market in Australian SMEs and (b) the development of aneffective approach for the evaluation and selection of the most appropriate e-Market for electronic business in a given situation.

M3 - Doctoral Thesis

ER -