An integrated solution to the adoption of electronic market in Australian small-and-medium sized enterprises

Sophia Duan

    Research output: ThesisDoctoral Thesis

    Abstract

    An electronic market (e-Market) is an internet-based information system that
    allows buyers and sellers to exchange goods, services or information online. It
    has been becoming increasingly popular due to its potential benefits to
    business, especially to small-and-medium sized enterprises (SMEs), including
    strengthened customer relationships, ease of reaching targeted markets,
    improved efficiency, reduced costs, and greater competitive advantages. The
    potential of e-Market for SMEs, however, has not been fully utilized. A majority
    of SMEs have not made use of an e-Market, and those who have adopted e-
    Market have not moved beyond the entry-level adoption. This is because
    existing e-Market research suffers from various shortcomings including (a) a
    lack of understanding of the emerging patterns and the critical determinants for
    adopting e-Market in Australian SMEs and (b) the need for effective approaches
    for assisting Australian SMEs in their evaluation and selection of appropriate e-
    Market for their electronic business.
    This study aims to provide Australian SMEs with an integrated solution for
    successfully conducting their electronic business. Such a solution includes (a)
    the identification of the emerging patterns and the critical determinants for the
    adoption of e-Market in Australian SMEs and (b) the development of an
    effective approach for the evaluation and selection of the most appropriate e-
    Market for electronic business in a given situation.
    Original languageEnglish
    QualificationDoctor of Philosophy
    Awarding Institution
    • RMIT University
    Supervisors/Advisors
    • Deng, Hepu, Principal Supervisor, External person
    Publication statusPublished - 2012

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