An investigation of consumers' willingness to punish in third-party ethically questionable situations

Research output: ThesisDoctoral Thesis

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Abstract

The focus of this thesis was to investigate the factors impacting the willingness of consumers to punish a firm for what they perceive as ethically questionable or unjust actions towards another victim. The findings of the thesis indicate that as unaffected third-party observers, consumers can and will attribute responsibility to a firm, and in some situations act to punish the firm when they judge them as having acted unethically or unjustly towards another victim.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Charles Sturt University
Supervisors/Advisors
  • Farrell, Mark, Principal Supervisor
  • Oczkowski, Edward, Co-Supervisor
Award date12 Jun 2015
Place of PublicationAustralia
Publisher
Publication statusPublished - Apr 2015

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