The focus of this thesis was to investigate the factors impacting the willingness of consumers to punish a firm for what they perceive as ethically questionable or unjust actions towards another victim. The findings of the thesis indicate that as unaffected third-party observers, consumers can and will attribute responsibility to a firm, and in some situations act to punish the firm when they judge them as having acted unethically or unjustly towards another victim.
|Qualification||Doctor of Philosophy|
|Award date||12 Jun 2015|
|Place of Publication||Australia|
|Publication status||Published - Apr 2015|