Distribution of film and television across the Internet known by the Telecommunications Industry as Over-The-Top (OTT) is quickly emerging as a distribution medium with the potential to challenge traditional film and television industries' and consumers' engagement with content. Whilst much literature exists in relation to technical and industry challenges, little work has focused on consumer attitudes and perspectives. This paper presents the findings of an exploratory study into Australian consumers' current television viewing practices, and their understanding, interest and concerns in regards to OTT distribution. Six focus groups of four to seven participants were undertaken, with a total of 32 participants contributing to the study. Being an exploratory study, much of the findings present participants' opinions and practices. The findings from the study found that participants were generally unfamiliar with the phenomenon; and whilst expressing their interest and readiness for change, a number of concerns were identified. Notable concerns included the capacity to regulate the new medium, censorship of the Internet and capability of the Internet to deliver video content.
|Journal||Telecommunications Journal of Australia|
|Publication status||Published - 2013|