Applying consumer service marketing techniques to the practice of wildland outdoor recreation management

Louis M. Capella, Morgan P. Miles

Research output: Contribution to journalArticle

Abstract

Outdoor recreation management effectiveness may benefit from a consumer services marketing perspective of management. This paper describes how techniques from services marketing can be adapted and used to enhance the effectiveness of outdoor recreation management. Techniques include blueprinting and complexity/divergence analysis.

Original languageEnglish
Pages (from-to)41-62
Number of pages22
JournalJournal of Hospitality and Leisure Marketing
Volume1
Issue number3
DOIs
Publication statusPublished - 11 Jun 1993

Fingerprint Dive into the research topics of 'Applying consumer service marketing techniques to the practice of wildland outdoor recreation management'. Together they form a unique fingerprint.

Cite this