Applying consumer service marketing techniques to the practice of wildland outdoor recreation management

Louis M. Capella; Morgan P. Miles

doi:10.1300/J150v01n03_05

Applying consumer service marketing techniques to the practice of wildland outdoor recreation management

Louis M. Capella, Morgan P. Miles

Mississippi State University

Research output: Contribution to journal › Article › peer-review

Abstract

Outdoor recreation management effectiveness may benefit from a consumer services marketing perspective of management. This paper describes how techniques from services marketing can be adapted and used to enhance the effectiveness of outdoor recreation management. Techniques include blueprinting and complexity/divergence analysis.

Original language	English
Pages (from-to)	41-62
Number of pages	22
Journal	Journal of Hospitality and Leisure Marketing
Volume	1
Issue number	3
DOIs	https://doi.org/10.1300/J150v01n03_05
Publication status	Published - 11 Jun 1993

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title = "Applying consumer service marketing techniques to the practice of wildland outdoor recreation management",

abstract = "Outdoor recreation management effectiveness may benefit from a consumer services marketing perspective of management. This paper describes how techniques from services marketing can be adapted and used to enhance the effectiveness of outdoor recreation management. Techniques include blueprinting and complexity/divergence analysis.",

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Applying consumer service marketing techniques to the practice of wildland outdoor recreation management

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