TY - GEN
T1 - Arabs motives for using new media
T2 - Asian Conference on Media and Mass Communication
AU - Al-Saggaf, Yeslam
N1 - Imported on 03 May 2017 - DigiTool details were: publisher = Aichi, Japan: International Academic Forum, 2013. editor/s (773b) = IAFOR; Event dates (773o) = 8-10 November 2013; Parent title (773t) = Asian Conference on Media and Mass Communication. ISSNs: 2186-5906;
PY - 2013
Y1 - 2013
N2 - In western countries, where citizens have access to many avenues for expressing themselves, new media may not be used for this purpose. In the Arab World, however, citizens may use new media mainly for expressing oneself; because there are very few permitted forms of expression and new media maybe the only form permitted. That said, previous work has focused on countries where citizens are able to express themselves using many methods. There is a need to understand Arabs motives for using new media. The study reported herein seeks to address this need for research. The study employed two stages of investigation: the first stage used a descriptive online questionnaire to report users’ perceptions relating to their motives for using Al Arabiya site, which is one of the highly ranked sites in the Arab World. The second stage also used an online questionnaire to explore users’ motives for using Al Arabiya site; but this survey was quantitative and was driven by the Uses and Gratifications theory. To measure users'™ motives in this survey, Papacharissi and Rubin (2000) internet motives scale was used with modification. The modification involved incorporating some of the results from the descriptive stage into the Papacharissi and Rubin scale. A principal component analysis was used to extract interpretable factors. An eigenvalue of 1.0 or greater was used to retain factors.Results from the second stage indicate that Interpersonal Utility, which accounted for 28% of the variance, was the most salient motive for using Al Arabiya site. Interestingly, the Interpersonal Utility factor included several statements relating to '˜expression' including 'to express my opinion freely'€™,'˜to participate in discussions', and 'to express my opinion about the issues that matter to me'. Papacharissi, Z., & Rubin, A. M. (2000). Predictors of internet use. Journal of Broadcasting & Electronic Media, 44, 175-€Â'196
AB - In western countries, where citizens have access to many avenues for expressing themselves, new media may not be used for this purpose. In the Arab World, however, citizens may use new media mainly for expressing oneself; because there are very few permitted forms of expression and new media maybe the only form permitted. That said, previous work has focused on countries where citizens are able to express themselves using many methods. There is a need to understand Arabs motives for using new media. The study reported herein seeks to address this need for research. The study employed two stages of investigation: the first stage used a descriptive online questionnaire to report users’ perceptions relating to their motives for using Al Arabiya site, which is one of the highly ranked sites in the Arab World. The second stage also used an online questionnaire to explore users’ motives for using Al Arabiya site; but this survey was quantitative and was driven by the Uses and Gratifications theory. To measure users'™ motives in this survey, Papacharissi and Rubin (2000) internet motives scale was used with modification. The modification involved incorporating some of the results from the descriptive stage into the Papacharissi and Rubin scale. A principal component analysis was used to extract interpretable factors. An eigenvalue of 1.0 or greater was used to retain factors.Results from the second stage indicate that Interpersonal Utility, which accounted for 28% of the variance, was the most salient motive for using Al Arabiya site. Interestingly, the Interpersonal Utility factor included several statements relating to '˜expression' including 'to express my opinion freely'€™,'˜to participate in discussions', and 'to express my opinion about the issues that matter to me'. Papacharissi, Z., & Rubin, A. M. (2000). Predictors of internet use. Journal of Broadcasting & Electronic Media, 44, 175-€Â'196
KW - Open access version available
M3 - Conference paper
SP - 71
EP - 81
BT - MediAsia2013
PB - International Academic Forum
CY - Aichi, Japan
Y2 - 8 November 2013 through 10 November 2013
ER -