Are Inertia and Calculative Commitment Distinct Constructs? An Indirect Test in the Financial Services Sector

Venkata Yanamandram; Lesley White

Are Inertia and Calculative Commitment Distinct Constructs? An Indirect Test in the Financial Services Sector

Venkata Yanamandram, Lesley White

Faculty Office, Arts and Education

Research output: Book chapter/Published conference paper › Conference paper › peer-review

Abstract

Both inert and calculatively committed customers express somewhat similar behaviours thatinclude repeat purchasing despite having negative perceptions and associating in opportunisticbehaviours. These characteristics have however resulted in some researchers conceptualising interchangeably the related yet distinct constructs. This paper aims to extend the knowledgeon inertia and calculative commitment by examining the extent to which they are distinct. Ananalysis of data collected online from 376 businesses using a key informant approach indicatethat these two constructs demonstrate discriminant validity. Whilst switching costs impactboth inertia and calculative commitment, they have differential effects. The implications ofthese findings are discussed.

Original language	English
Title of host publication	Sustainable management and marketing
Editors	Dewi Tojib
Place of Publication	Australia
Publisher	ANZMAC
Pages	1-9
Number of pages	9
ISBN (Electronic)	1863081585
Publication status	Published - 2009
Event	Australian and New Zealand Marketing Academy Conference - Monash University, Melbourne, Australia Duration: 30 Nov 2009 → 02 Dec 2009

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Country/Territory	Australia
City	Melbourne
Period	30/11/09 → 02/12/09

Cite this

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title = "Are Inertia and Calculative Commitment Distinct Constructs? An Indirect Test in the Financial Services Sector",

abstract = "Both inert and calculatively committed customers express somewhat similar behaviours thatinclude repeat purchasing despite having negative perceptions and associating in opportunisticbehaviours. These characteristics have however resulted in some researchers conceptualising interchangeably the related yet distinct constructs. This paper aims to extend the knowledgeon inertia and calculative commitment by examining the extent to which they are distinct. Ananalysis of data collected online from 376 businesses using a key informant approach indicatethat these two constructs demonstrate discriminant validity. Whilst switching costs impactboth inertia and calculative commitment, they have differential effects. The implications ofthese findings are discussed.",

keywords = "Calculative commitment, Financial services, Inertia, Switching costs",

author = "Venkata Yanamandram and Lesley White",

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N2 - Both inert and calculatively committed customers express somewhat similar behaviours thatinclude repeat purchasing despite having negative perceptions and associating in opportunisticbehaviours. These characteristics have however resulted in some researchers conceptualising interchangeably the related yet distinct constructs. This paper aims to extend the knowledgeon inertia and calculative commitment by examining the extent to which they are distinct. Ananalysis of data collected online from 376 businesses using a key informant approach indicatethat these two constructs demonstrate discriminant validity. Whilst switching costs impactboth inertia and calculative commitment, they have differential effects. The implications ofthese findings are discussed.

AB - Both inert and calculatively committed customers express somewhat similar behaviours thatinclude repeat purchasing despite having negative perceptions and associating in opportunisticbehaviours. These characteristics have however resulted in some researchers conceptualising interchangeably the related yet distinct constructs. This paper aims to extend the knowledgeon inertia and calculative commitment by examining the extent to which they are distinct. Ananalysis of data collected online from 376 businesses using a key informant approach indicatethat these two constructs demonstrate discriminant validity. Whilst switching costs impactboth inertia and calculative commitment, they have differential effects. The implications ofthese findings are discussed.

KW - Calculative commitment

KW - Financial services

KW - Inertia

KW - Switching costs

M3 - Conference paper

SP - 1

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BT - Sustainable management and marketing

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PB - ANZMAC

CY - Australia

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 30 November 2009 through 2 December 2009

ER -

Are Inertia and Calculative Commitment Distinct Constructs? An Indirect Test in the Financial Services Sector

Abstract

Conference

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