Abstract
This project presents an approach for benchmarking the export readiness of websites in the tourism industry. Using psychic distance theory, we posit a staged approach to international e-readiness in parallel to the stages of the extended model of internet commerce adoption (eMICA) business process model. We explore two extensions of the eMICA model to include export readiness and aspects of the social web. Desk research on digital presence of regional tourism organisations will be supported by manager interviews. The comprehensive framework developed will enable more efficient use of industry and government resources to aid internationalisation in regional tourism.
| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2017 Conference Proceedings |
| Subtitle of host publication | Marketing for Impact |
| Editors | Linda Robinson, Linda Brennan, Mike Reid |
| Publisher | ANZMAC |
| Pages | 370-374 |
| Number of pages | 5 |
| Publication status | Published - Dec 2017 |
| Event | Australian and New Zealand Marketing Academy Conference: ANZMAC 2017 - Swanston Academic Building, RMIT University, Melbourne, Australia Duration: 04 Dec 2017 → 06 Dec 2017 https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf (Conference proceedings) |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference |
|---|---|
| Abbreviated title | Marketing for Impact |
| Country/Territory | Australia |
| City | Melbourne |
| Period | 04/12/17 → 06/12/17 |
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