Abstract
Associative business structures (business associations) and non-associative business structures (those without any formal or juridical associative agreement) provide platforms to share knowledge, gain insights and collaborate. One additional benefit to participate in these structures is the opportunity for business development. In some cases, and especially for SME, they provide important market opportunities and access to relevant stakeholders. A literature review aimed to identify the concepts described about associative and non-associative business structures in the context of the digital age and digital transformation. The most often referenced concepts (business networks/business relationships, the diversity of actors in a network/business ecosystems, innovative networks, and stakeholder networks/business associations) and not yet prominent concepts (digital associations/digital networks, digital ecosystems/digital environment and digital entrepreneurship, e-markets/e-business environment and e-clusters/e-hubs/digital innovation hubs) provide input and ideas of how associative business structures could be supportive and relevant on the SME business development journey in the digital era.
| Original language | English |
|---|---|
| Title of host publication | Marketing and Smart Technologies |
| Subtitle of host publication | Proceedings of ICMarkTech 2021, Volume 2 |
| Editors | Jose Luis Reis, Marc K Peter, Ricardo Cayolla, Zorica Bogdanovi |
| Place of Publication | Singapore |
| Publisher | Springer |
| Pages | 337-348 |
| Number of pages | 12 |
| Volume | 2 |
| ISBN (Electronic) | 9789811692727 |
| ISBN (Print) | 9789811692710 |
| DOIs | |
| Publication status | E-pub ahead of print - 15 Mar 2022 |
| Event | 2021 International Conference on Marketing and Technologies: ICMarkTech'21 - University of La Laguna, Tenerife, Spain Duration: 02 Dec 2021 → 04 Dec 2021 http://www.icsporto.com/icmarktech/icmarktech21/www.icmarktech.org/index.php/en/index.html http://www.icsporto.com/icmarktech/icmarktech21/www.icmarktech.org/index.php/en/program.html (Program) http://www.icsporto.com/icmarktech/icmarktech21/www.icmarktech.org/index.php/en/call-for-papers.html (Call for papers) |
Publication series
| Name | Smart Innovation, Systems and Technologies |
|---|---|
| Publisher | Springer |
| Volume | 279 |
| ISSN (Print) | 2190-3018 |
| ISSN (Electronic) | 2190-3026 |
Conference
| Conference | 2021 International Conference on Marketing and Technologies |
|---|---|
| Country/Territory | Spain |
| City | Tenerife |
| Period | 02/12/21 → 04/12/21 |
| Other | ICMarkTech'21 - The 2021 International Conference on Marketing and Technologies, which will be held jointly at the Departamento de Dirección de Empresas e Historia Económica of the Faculty of Economics, Business and Tourism, and the University Institute for Social Research and Tourism of the University of La Laguna, in the island of Tenerife in Spain, between 2 and 4 December 2021, is an international forum for researchers and professionals to present and discuss the latest innovations, trends, results, experiences and concerns in the various fields of Marketing and Technologies related to it. |
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