Attributes of an Effective Marketing Academic: Quantitative Insights from an Australian University

Mark Morrison, Troy Heffernan, Denise Jarratt, Arthur Sweeney

Research output: Book chapter/Published conference paperConference paperpeer-review

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Original languageEnglish
Title of host publicationANZMAC 2004
Subtitle of host publicationMarketing Accountabilities and Responsibilities, Proceedings
EditorsJim Wiley, Peter Thirkell
Place of PublicationWellington, NZ
PublisherAustralian & New Zealand Marketing Academy
Number of pages6
ISBN (Electronic)0475222151
Publication statusPublished - 2004
EventMarketing accountabilities and responsibilities - Wellington, NZ, New Zealand
Duration: 29 Nov 200401 Dec 2004


ConferenceMarketing accountabilities and responsibilities
Country/TerritoryNew Zealand

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