Attributes of an Effective Marketing Academic: Quantitative Insights from an Australian University

Mark Morrison, Troy Heffernan, Denise Jarratt, Arthur Sweeney

Research output: Book chapter/Published conference paperConference paper

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Original languageEnglish
Title of host publicationANZMAC 2004
Subtitle of host publicationMarketing Accountabilities and Responsibilities, Proceedings
EditorsJim Wiley, Peter Thirkell
Place of PublicationWellington, NZ
PublisherAustralian & New Zealand Marketing Academy
Pages1-6
Number of pages6
ISBN (Electronic)0475222151
Publication statusPublished - 2004
EventMarketing accountabilities and responsibilities - Wellington, NZ, New Zealand
Duration: 29 Nov 200401 Dec 2004

Conference

ConferenceMarketing accountabilities and responsibilities
CountryNew Zealand
Period29/11/0401/12/04

Cite this

Morrison, M., Heffernan, T., Jarratt, D., & Sweeney, A. (2004). Attributes of an Effective Marketing Academic: Quantitative Insights from an Australian University. In J. Wiley, & P. Thirkell (Eds.), ANZMAC 2004: Marketing Accountabilities and Responsibilities, Proceedings (pp. 1-6). Australian & New Zealand Marketing Academy.