B. Advertising: The advertising of happiness and the branding of values

Research output: Book chapter/Published conference paperChapter (peer-reviewed)

Original languageEnglish
Title of host publicationBusiness ethics
EditorsMichael Boylan
Place of PublicationWest Sussex, UK
PublisherWiley-Blackwell
Chapter4
Pages163-176
Number of pages14
Edition2nd
ISBN (Print)9781118494745
Publication statusPublished - 2014

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