B. Advertising: The advertising of happiness and the branding of values

Research output: Book chapter/Published conference paper › Chapter (peer-reviewed) › peer-review

Cite this

@inbook{7a174ed16b294e388ca59d4a2a997774,

title = "B. Advertising: The advertising of happiness and the branding of values",

author = "Spence, {Edward H.}",

note = "Includes bibliographical references.",

year = "2014",

language = "English",

isbn = "9781118494745",

pages = "163--176",

editor = "Michael Boylan",

booktitle = "Business ethics",

publisher = "Wiley-Blackwell",

address = "United States",

edition = "2nd",

}