B2B social media semantics: Analysing multimodal online meanings in marketing conversations

Keyphrases

• Online Marketing 100%
• B2B Social Media 100%
• Channel Semantics 100%
• Australia 50%
• Marketing Messages 50%
• Social Media Platforms 50%
• Systemic Functional Linguistics 50%
• Fair Trade 50%
• Marketing Communication 50%
• Social Semiotics 50%
• Communication Resources 50%
• Social Media Messages 50%
• Expansion Theory 50%
• Multiple Social Media 50%
• Methodological Gaps 50%
• Multimodal Framework 50%
• Types of Meaning 50%
• Social Media Communication 50%
• Semantic Approach 50%
• Distract 50%
• Social Media Marketing Communication 50%

Social Sciences

• Marketing Communication 100%
• Digital Marketing 100%
• Systemic Functional Linguistics 50%
• Media Platforms 50%
• Social Media Marketing 50%
• Media Communication 50%
• Semiotics 50%
• Australia 50%
• Case Study 50%