Beyond adoption: The need for a broad understanding of factors that influence irrigators' decision-making

Kerri Whittenbury, Penelope Davidson

Research output: Contribution to journalArticle

10 Citations (Scopus)
22 Downloads (Pure)

Abstract

The conventional approach to encouraging water use efficiency among irrigators has been to promote the adoption of technology and tools designed to achieve water use efficiency. However, adoption rates of such technology are low. Relatively little is known about what influences irrigators decisions in their day-to-day irrigation practices. The adoption literature focus is from the perspective of the providers of innovative technology with little information from the perspective of the intended users of the technology: growers. Adoption decisions, although important, are only one aspect of farm decision-making. There is a need for research into irrigators' decision-making that broadens the focus from adoption per se to other sorts of irrigation/farm decisions including exploring the experiential and intuitive knowledge of growers and developing an understanding of personal, socio-cultural and structural factors that may influence decisions. This will assist in the development of water saving tools and initiatives that better meet irrigators' requirements.
Original languageEnglish
Pages (from-to)4-16
Number of pages13
JournalRural Society
Volume19
Issue number1
Publication statusPublished - 2009

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