This chapter contributes a sociological qualitative content analysis (QCA) of discourse in all advertising news articles (henceforth “advertising articles”) published between September 2014 and September 2015 in The New York Times (henceforth, TNYTimes). The interpretive analysis examines social meanings created in conjunction with bisexual, gay, intersex, lesbian, queer, transsexual, or transgender keyword appearance. The research question is, How do TNYTimes’ advertising news articles present non-heterosexuality? Critical feminism, social inequality, and critical discourse analysis (CDA) literatures inform exploration of imagery, ideas, and knowledge produced about nonheterosexuality. Much literature discusses identity politics and intersectionality (Jones, Misra, and McCurley 2013). Although this chapter contributes to intersectionality literature by highlighting the complexity and limitations of representing gender/sexuality as isolated, reified social constructs, I adopt “nonheterosexuality” as the imperfect term to represent all sexuality/gender expression other than traditional heterosexuality. Readers may consult the National Lesbian and Gay Journalists Association’s reference guide http://www.nlgja.org/stylebook/ for detailed definitions.
|Title of host publication||Feminist perspectives on advertising|
|Subtitle of host publication||What's the big idea?|
|Place of Publication||Lanham, Maryland|
|Number of pages||27|
|Publication status||Published - 2019|
Ragusa, A. (2019). Beyond the fringe? Market desirability and alternative sexuality in advertising news. In K. Golombisky (Ed.), Feminist perspectives on advertising: What's the big idea? (pp. 257-283). Lexington Books. https://rowman.com/ISBN/9781498528320/Feminist-Perspectives-on-Advertising-What's-the-Big-Idea