Big-data AI analytics in value-chain innovation and international marketing strategy: Insights from SMEs in cultural and creative industries
- Zupan Zong
- , Muhammad Azfar Anwar
- , Sana Khan
- , Fahad Asmi
- , Nazim Hussain
- Shenzhen University
- Ulster University
- Lyon Catholic University
- University of Groningen
- Vietnam National University Hanoi
Research output: Contribution to journal › Article › peer-review
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(Scopus)