Book Clubs

Nicole Anae

    Research output: Book chapter/Published conference paperChapter

    Abstract

    Book Clubs represented big business throughout the 1990's. The New York Times reported on December 14 1999 that for the year through October, net sales for book clubs had reached $950 million, an increase of 4.5 percent over the comparable period a year earlier.Three major corporations represented the key players in the book club business during the 1990's: Bertelsmann's Doubleday Direct; Time Inc.'s Book-of-the-Month Club; and, Rodale Press's six holdings. Bertelsmann claimed in 1999 that together, the clubs boasted a combined membership of 4.5 million members.
    Original languageEnglish
    Title of host publicationSalem Press
    Subtitle of host publicationThe Nineties in America
    EditorsMilton Berman
    Place of PublicationCalifornia
    PublisherSalem Press
    Pages111-112
    Number of pages2
    ISBN (Print)9781587655005
    Publication statusPublished - 2009

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