Abstract
Book Clubs represented big business throughout the 1990's. The New York Times reported on December 14 1999 that for the year through October, net sales for book clubs had reached $950 million, an increase of 4.5 percent over the comparable period a year earlier.Three major corporations represented the key players in the book club business during the 1990's: Bertelsmann's Doubleday Direct; Time Inc.'s Book-of-the-Month Club; and, Rodale Press's six holdings. Bertelsmann claimed in 1999 that together, the clubs boasted a combined membership of 4.5 million members.
| Original language | English |
|---|---|
| Title of host publication | Salem Press |
| Subtitle of host publication | The Nineties in America |
| Editors | Milton Berman |
| Place of Publication | California |
| Publisher | Salem Press |
| Pages | 111-112 |
| Number of pages | 2 |
| ISBN (Print) | 9781587655005 |
| Publication status | Published - 2009 |