Book review: Limor Shifman, Memes in Digital Culture [Kindle Edition]. Cambridge, MA: MIT Press, 2013

Limor Shifman’s first book expands on two of her premises, namely: that the meme concept is still useful in understanding contemporary culture and that ‘memes have become more relevant than ever to communication scholarship’ (p. 135). Shifman defines ‘Internet meme’ as the intentional production and dissemination of ‘a group of digital objects’ by a person or group of persons, and that these digital objects are ransformed by the transmission of many users through the Internet (p. 448). This definition helps frame her analysis of Internet memes, its themes and genres; allow-ing her to draw out the possible commentary on contemporary issues.