Browsing or buying: Adding shop dynamics and additional mall visit constraints in regional versus city mall simulations

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Abstract

The attraction of shopping malls as a retailing structure can be explained by the interrelationships that exist between stores and the benefits these provide consumers. Malls can provide centers or anchors, (department and supermarkets) and reasons to prolong a shopping trip (such as coffee, snacks and meals), which benefit in an ecological sense other retailers. This paper extends the work by Duncan, Bossomaier, D’Alessandro, & Murphy (2015b) by including different distributions of shops versus entertainment /service options which model the trade-off of a consumer staying longer. Our results show that smaller regional malls with their distribution of shops biased to larger consumer expenditure are more vulnerable to economic shocks than are larger city malls with a distribution of shops catering for mid-consumer expenditure. The results suggest that the decline in the number of shops in the services category may be a lead indicator for the sudden collapse of regional malls.
Original languageEnglish
Title of host publicationProceedings of the 15th International Conference on Modeling and Applied Simulation (MAS 2016)
EditorsAgostino G. Bruzzone, Fabio De Felice, Claudia Frydman, Marina Massei, Yuri Merkuryev, Adriano Solis
Place of PublicationItaly
PublisherCAL-TEK S.r.l.
Pages25
Number of pages30
ISBN (Print)9781510830820
Publication statusPublished - 2016
Event15th International Conference on Modeling and Applied Simulation: MAS 2016 - The Golden Bay Beach Hotel, Larnaca, Cyprus
Duration: 26 Sep 201628 Sep 2016
http://www.msc-les.org/conf/mas2016/

Conference

Conference15th International Conference on Modeling and Applied Simulation
Country/TerritoryCyprus
CityLarnaca
Period26/09/1628/09/16
Internet address

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