Birds, bees, and various types of insects within broader ecosystems play an essential role in pollinating crops that provide our food. Food security research shows that increasing numbers and types of bees and insects, which are visiting plants, have a direct impact on crop yields, making their role in biodiversity vitally important (Baldock et al., 2016; Baldock, 2020). Yet scientists observe that pollinator numbers and varieties are declining across Australia. In addition, research is providing evidence to suggest that human interactions with nature through access to community gardens are essential for human health and wellbeing (Guitart et al., 2012; Frumkin et al., 2017). A community garden can be a liminal space in a work environment to build community (Shortt, 2015) and a way of connecting to nature. In a social and sustainability intervention, the aim was to address both the issue of dwindling biodiversity and stakeholders’ wellbeing by building a ‘pollinator and community garden’.
Original languageEnglish
Title of host publicationConference Proceedings of the International Social Marketing Conference
Subtitle of host publicationReflecting, refocusing and reimagining for a sustainable future
EditorsJoy Parkinson
Place of PublicationBrisbane, QLD
Publisher Australian Association of Social Marketing (AASM)
Number of pages4
ISBN (Electronic)9780645304411
Publication statusPublished - 2022
EventInternational Social Marketing Conference 2022: ISMC 2022 - Online, Australia
Duration: 08 Feb 202209 Feb 2022
https://static1.squarespace.com/static/5d6c5a11387da80001589465/t/6200bb76d2811401fda9317d/1644215160268/ISMC2022+Full+Program.pdf (Program)
https://static1.squarespace.com/static/5d6c5a11387da80001589465/t/6200bbe8b2a3093a5bb080e1/1644215295163/ISMC2022+Conference+Abstracts.pdf (Proceedings)


ConferenceInternational Social Marketing Conference 2022
Abbreviated titleSocial Marketing: reflecting, refocusing and reimagining for a sustainable future
OtherThe International Social Marketing Conference (ISMC) aims to bring together social change agents from across Asia-Pacific in a collaboration to share the latest tools & approaches to changing behaviours for societal wellbeing. Learn new insights from industry experts, grow your network & explore emerging technologies.
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