Building Supermarket Customer-Equity

Abhishek Dwivedi, Bill Merrilees, Dale Miller, Carmel Herington

Research output: Book chapter/Published conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationDoing more with less
EditorsPaul Ballantine, Jörg Finsterwalder
Place of PublicationNew Zealand
PublisherANZMAC
Pages1-9
Number of pages9
ISBN (Electronic)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy Conference - Christchurch, NZ, New Zealand
Duration: 29 Nov 201001 Dec 2010

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
Country/TerritoryNew Zealand
Period29/11/1001/12/10

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