Building sustainability into services marketing: Expanding decision-making from a mix to a matrix

Alan Pomering, Elias Kyriazis, Lester Johnson

Research output: Book chapter/Published conference paperConference paper

Original languageEnglish
Title of host publicationANZMAC 2014
Subtitle of host publicationAgents of Change
Place of PublicationBrisbane
PublisherANZMAC
Pages1006-1013
Number of pages8
Publication statusPublished - 2014
EventAustralian and New Zealand Marketing Academy Conference: ANZMAC 2014 - Brisbane Convention and Exhibition Centre, Brisbane, Australia
Duration: 01 Dec 201403 Dec 2014

Publication series

Name
ISSN (Print)1447-3275

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
Abbreviated titleAgents of Change
CountryAustralia
CityBrisbane
Period01/12/1403/12/14

Cite this

Pomering, A., Kyriazis, E., & Johnson, L. (2014). Building sustainability into services marketing: Expanding decision-making from a mix to a matrix. In ANZMAC 2014 : Agents of Change (pp. 1006-1013). ANZMAC.