Bundling for tourism events: What motivates the market?

Andrea Williams, Ian Coghlan

Research output: Book chapter/Published conference paperConference paper

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Abstract

For many tourism destinations the staging of successful events is becoming an increasingly significant element in their total tourism product offering. Understanding the motivations for attendance at these events improves the likely hood of higher attendance levels and subsequently a positive contribution to the destination. This paper demonstrates that for most events attendance is not attributed to just one motivation but a combination of motives. Thus, the paper suggests that event organisers and those responsible for developing tourism destinations via tourism events need to consider the benefits that could be gained by using a 'bundling' strategy to satisfy the various motivations of tourists.
Original languageEnglish
Title of host publicationBroadening the boundaries
EditorsSharon Purchase
Place of PublicationFremantle, Australia
PublisherANZMAC
Pages1-6
Number of pages6
ISBN (Electronic)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference - Fremantle, Australia, Australia
Duration: 05 Dec 200507 Dec 2005

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference
CountryAustralia
Period05/12/0507/12/05

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  • Cite this

    Williams, A., & Coghlan, I. (2005). Bundling for tourism events: What motivates the market? In S. Purchase (Ed.), Broadening the boundaries (pp. 1-6). ANZMAC.