Business-Charity-Government Strategic Partnership: Applying Cause-Related Marketing in Thailand's Tourism Program

Varintra Sirisuthikul, Chak-Wai (Eric) Kong

Research output: Book chapter/Published conference paperConference paper

Original languageEnglish
Title of host publicationManagement
Subtitle of host publicationPragmatism, Philosophy, Priorities
EditorsJessica Kennedy, Lee Di Milla
Place of PublicationQueensland, Australia
PublisherCentral Queensland University
ISBN (Electronic)1921047348
Publication statusPublished - 2006
Event20th ANZAM Conference Management : pragmatism, philosophy, priorities - Rockhampton, Queensland, Australia, Australia
Duration: 06 Dec 200609 Dec 2006

Conference

Conference20th ANZAM Conference Management : pragmatism, philosophy, priorities
CountryAustralia
Period06/12/0609/12/06

Cite this

Sirisuthikul, V., & Kong, C-W. E. (2006). Business-Charity-Government Strategic Partnership: Applying Cause-Related Marketing in Thailand's Tourism Program. In J. Kennedy, & L. D. Milla (Eds.), Management: Pragmatism, Philosophy, Priorities Central Queensland University.