Canadian public relations students' interest in government communication: An exploratory study

Jeremy Berry

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)
12 Downloads (Pure)


Purpose: The purpose of this paper is to determine Generation Y communicators' interest in government communications. Design/methodology/approach: This paper outlines the results of a descriptive quantitative survey conducted with 39 students and recent public relations graduates at Calgary, Canada's Mount Royal University. Findings: The results from the small, purposive sample confirm some assumptions employers have about Generation Y and challenge others. The results identify key themes requiring future research. Research limitations/implications: The research is limited in its sample size, but is not meant to be representative. It is a purposive, exploratory study that provides valuable insight into future research. Originality/value: The paper sheds further light on this important topic and fills a gap in the research specific to Generation Y government communicators, offering valuable insight into the recruitment and retention of Generation Y staff in Canadian governments.
Original languageEnglish
Pages (from-to)528-544
Number of pages17
JournalManagement Research Review
Issue number5
Publication statusPublished - Apr 2013

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