Case study: Beavo’s Honey – To grow, or not to grow, that is the question

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	303-307
Number of pages	5
Journal	Small enterprises research: the journal of SEAANZ
Volume	25
Issue number	3
DOIs	https://doi.org/10.1080/13215906.2018.1521742
Publication status	Published - Oct 2018

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title = "Case study: Beavo{\textquoteright}s Honey – To grow, or not to grow, that is the question",

keywords = "Entrepreneurial marketing, social media, emerging ventures, regional microbusiness, growth orientation",

author = "Katherine Attree and Catherine McMullen and Jodie Kleinschafer",

year = "2018",

month = oct,

doi = "10.1080/13215906.2018.1521742",

language = "English",

volume = "25",

pages = "303--307",

journal = "Small enterprises research: the journal of SEAANZ",

issn = "1321-5906",

publisher = "Taylor & Francis",

number = "3",

}

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T1 - Case study

T2 - Beavo’s Honey – To grow, or not to grow, that is the question

AU - Attree, Katherine

AU - McMullen, Catherine

AU - Kleinschafer, Jodie

PY - 2018/10

Y1 - 2018/10

KW - Entrepreneurial marketing

KW - social media

KW - emerging ventures

KW - regional microbusiness

KW - growth orientation

U2 - 10.1080/13215906.2018.1521742

DO - 10.1080/13215906.2018.1521742

M3 - Article

VL - 25

SP - 303

EP - 307

JO - Small enterprises research: the journal of SEAANZ

JF - Small enterprises research: the journal of SEAANZ

SN - 1321-5906

IS - 3

ER -