Abstract
Local governments (LGOVs) are ubiquitous institutions for human cooperation and all need to communicate with their communities. Most Australian LGOVs employ at least one communicator but there are few principles to guide practice. This paper examines 'responsible flexibility', 'soft governance' and trends driving LGOV to enhance dialogue with communities and share ownership of problems and solutions. The paper argues that communicators are well placed to clarify and enhance their role in LGOV of the future by shifting communication focus from telling to listening, advocating the importance of transparency and communication in government, and developing expertise in facilitating community participation.
Original language | English |
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Title of host publication | The International Conference on Communication and Media 2014 (i-COME’14) - Communication, Empowerment and Governance |
Subtitle of host publication | The 21st Century Enigma |
Editors | Bahtiar Mohamad |
Place of Publication | University Utara Malaysia |
Publisher | Elsevier |
Pages | 312-319 |
Number of pages | 8 |
Volume | 155 |
DOIs | |
Publication status | Published - 2014 |
Event | The International Conference on Communication and Media - Langkawi Malaysia, Malaysia Duration: 18 Oct 2014 → 20 Oct 2014 |
Conference
Conference | The International Conference on Communication and Media |
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Country/Territory | Malaysia |
Period | 18/10/14 → 20/10/14 |