Communication on health issues often founders on the avoidance or denial of key messages by intended recipients. This paper explores the development and application of a research methodology combining elements of Pierre BourdieuÃ¢Â€Â™s work on the unconscious nature of practice with Gerhard Maletzke'Â€Â™s psychological model of communication.This novel approach was used to evaluate an anti-obesity campaign in Sheffield, UK during 2010-11 which targeted key gatekeepers in the message chain; their responses generate useful insights into resistance to uncomfortable communication.
|Number of pages||1|
|Publication status||Published - 2013|
|Event||International Communication Association (ICA) Annual Conference 2013 - London, UK, United Kingdom|
Duration: 17 Jun 2013 → 21 Jun 2013
|Conference||International Communication Association (ICA) Annual Conference 2013|
|Period||17/06/13 → 21/06/13|