Abstract
Communication on health issues often founders on the avoidance or denial of key messages by intended recipients. This paper explores the development and application of a research methodology combining elements of Pierre Bourdieu’s work on the unconscious nature of practice with Gerhard Maletzke'€™s psychological model of communication.This novel approach was used to evaluate an anti-obesity campaign in Sheffield, UK during 2010-11 which targeted key gatekeepers in the message chain; their responses generate useful insights into resistance to uncomfortable communication.
Original language | English |
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Pages | 422 |
Number of pages | 1 |
Publication status | Published - 2013 |
Event | International Communication Association (ICA) Annual Conference 2013 - London, UK, United Kingdom Duration: 17 Jun 2013 → 21 Jun 2013 |
Conference
Conference | International Communication Association (ICA) Annual Conference 2013 |
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Country/Territory | United Kingdom |
Period | 17/06/13 → 21/06/13 |