Challenging Resistance to Uncomfortable Messages: Obesity Communication Research

Johanna Fawkes, Ralph Tench

    Research output: Other contribution to conferenceAbstractpeer-review

    Abstract

    Communication on health issues often founders on the avoidance or denial of key messages by intended recipients. This paper explores the development and application of a research methodology combining elements of Pierre Bourdieu’s work on the unconscious nature of practice with Gerhard Maletzke'€™s psychological model of communication.This novel approach was used to evaluate an anti-obesity campaign in Sheffield, UK during 2010-11 which targeted key gatekeepers in the message chain; their responses generate useful insights into resistance to uncomfortable communication.
    Original languageEnglish
    Pages422
    Number of pages1
    Publication statusPublished - 2013
    EventInternational Communication Association (ICA) Annual Conference 2013 - London, UK, United Kingdom
    Duration: 17 Jun 201321 Jun 2013

    Conference

    ConferenceInternational Communication Association (ICA) Annual Conference 2013
    Country/TerritoryUnited Kingdom
    Period17/06/1321/06/13

    Fingerprint

    Dive into the research topics of 'Challenging Resistance to Uncomfortable Messages: Obesity Communication Research'. Together they form a unique fingerprint.

    Cite this