Change in Universities and some Consequences for Academics

Jennifer Sappey, Greg Bamber

    Research output: Book chapter/Published conference paperConference paperpeer-review

    17 Downloads (Pure)


    As globalization and the recasting of the university as a tool of economic restructuring have advanced, much higher education has been transformed from a pedagogical exchange to a market relationship founded on the notion of the student-as-customer. This paper considers research findings drawn from an occupational case study of academics in Australian universities using the extended case method. Our argument challenges the current management paradigm of customer focus as a ‘win-win’ situation. Critical to this challenge is the issue of the primacy of the link between consumption and production and its impact on the organisation of academics’ work. We explore the marketisation of universities and the commodification of education as 'product'; and some consequences for academics, including: organisational change and the redesign of work practices, provision of flexible services to meet clients' demands, customising courses to fit the perceived demands of students. We conclude that in the future the commercial interests of universities (particularly commercial-industrial model institutions) are likely to dominate academics’ interests in terms of their autonomy, collegial decision-making and ‘academic freedom’.
    Original languageEnglish
    Title of host publication21st ANZAM conference
    Subtitle of host publicationManaging our intellectual and social capital
    EditorsRoss Chapman
    Place of PublicationCanning Bridge, Western Australia
    Number of pages19
    ISBN (Electronic)1863081402
    Publication statusPublished - 2007
    EventAustralian and New Zealand Academy of Management (ANZAM) Conference - Sydney, Australia, Australia
    Duration: 04 Dec 200707 Dec 2007


    ConferenceAustralian and New Zealand Academy of Management (ANZAM) Conference


    Dive into the research topics of 'Change in Universities and some Consequences for Academics'. Together they form a unique fingerprint.

    Cite this