Children's animated TV programs: A content analysis

Elizabeth Lambert, Susan Clancy

Research output: Contribution to journalArticlepeer-review


This study describes the use of content analysis to develop a framework for analysing children's animated television programs (in this case, Bob the Builder) and as such represents the initial stage of a larger project. Results indicate this popular TV series for preschoolers presents contradictory social messages about the roles of men and women as depicted through the two main characters, Bob and Wendy.
Original languageEnglish
Pages (from-to)19-23
Number of pages5
JournalAustralian Journal of Early Childhood
Issue number2
Publication statusPublished - 2004


Dive into the research topics of 'Children's animated TV programs: A content analysis'. Together they form a unique fingerprint.

Cite this