This study describes the use of content analysis to develop a framework for analysing children's animated television programs (in this case, Bob the Builder) and as such represents the initial stage of a larger project. Results indicate this popular TV series for preschoolers presents contradictory social messages about the roles of men and women as depicted through the two main characters, Bob and Wendy.
|Number of pages||5|
|Journal||Australian Journal of Early Childhood|
|Publication status||Published - 2004|