Abstract
The attraction of shopping malls as a retailing structure can be explained by the interrelationships that exist between stores and the benefits these provide consumers. Malls can provide centers or anchors, (department and supermarkets), attractions (fashion, cinema and entertainment) and reasons to prolong a shopping trip (or stickiness, such as coffee, snacks and meals), which benefit in an ecological sense other retailers. In this paper we argue that the importance of attractions (destinations) is crucial for the survival of regional malls.
| Original language | English |
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| Title of host publication | 14th International Conference on Modeling and Applied Simulation (MAS 2015) (held at the 12th International Multidisciplinary Modeling and Simulation Multi-Conference |
| Subtitle of host publication | I3M2015) |
| Place of Publication | Red Hook, New York |
| Publisher | I3M |
| Pages | 26-33 |
| Number of pages | 8 |
| ISBN (Electronic) | 9781510813816 |
| Publication status | Published - 2015 |
| Event | I3M 2015 Multiconference - Bergeggi, Italy, Italy Duration: 21 Sept 2015 → 23 Sept 2015 |
Conference
| Conference | I3M 2015 Multiconference |
|---|---|
| Country/Territory | Italy |
| Period | 21/09/15 → 23/09/15 |