Collective impact: Moving the needle on health outcomes for Australians

Research output: Other contribution to conferenceAbstractpeer-review

Abstract

Positive health outcomes of Australians living with mental illness are compounded by the related challenges of poorer physical health, social disadvantage, and reduced access to high-quality health care. Making inroads in addressing this complex social problem demands a collaborative, focussed and interdisciplinary approach. Collective impact describes the commitment of stakeholders from different sectors collaborating to address large scale social problems, such as this one, and to effect systems-led change (Kania, Williams, Schmitz, Brady, Kramer & Juster, 2022). Applying a mixed methods approach, this study examines the collective impact model focussing on the condition of continuous communication, as one of the enablers, of complex social change. Interrogating how communication is operationalised by practitioners in the Equally Well collective, this study shows strategic thinking, rather than strategic planning, in developing communicative activations shows promise. Further, this study showed developing a shared lexicon for what constitutes, comprises, and enacts continuous communication, improves the effectiveness of stakeholder’s efforts in moving the needle on health outcomes for Australians in an increasingly complex and fragmented society

Conference

ConferenceAustralian & New Zealand Communication Association (ANZCA) Conference 2022
Country/TerritoryAustralia
CityWollongong
Period22/11/2225/11/22
OtherThe conference will run as an inclusive hybrid face-to-face and online event, welcoming emerging, aspiring, and established thinkers interested in interrogating new communication developments, connections, and disruptions that have transpired during the COVID pandemic era.

To keep our in-person attendees safe, conference room capacity limits are in place, masks are highly encouraged, as are COVID-19 RAT tests (prior to arrival), and all conference rooms will be wiped down after each session. Please do not attend if you are feeling ill or experiencing any COVID-19 symptoms. Please isolate immediately and notify the conference staff should you test positive for COVID-19 after arrival.
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