Colonial control or terroir tourism? The case of Houghton's White Burgundy

Tara Brabazon

    Research output: Contribution to journalArticlepeer-review

    2 Citations (Scopus)
    13 Downloads (Pure)

    Abstract

    Is Burgundy more than a region in France, or could it refer to a style of wine making? Food and wine are not only derived from a place. They make a place. Other industries are enabled through food and wine, particularly tourism. 'Region' has a distinctive role in framing the brand and profile of a wine bottle. 'Region' mitigates risk for a consumer. Region is a proxy for quality. This article investigates the impact of the legal protection and control of regionality on formerly colonized nations, with particular consequences on wine industries. By exploring Houghton's White Burgundy and its transformation into White Classic, the impact of protecting regionality on formerly colonized nations is revealed.
    Original languageEnglish
    Pages (from-to)17-33
    Number of pages17
    JournalHuman Geographies
    Volume8
    Issue number2
    DOIs
    Publication statusPublished - Nov 2014

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