Colonial control or terroir tourism? The case of Houghton's White Burgundy

Tara Brabazon

Research output: Contribution to journalArticle

1 Citation (Scopus)
14 Downloads (Pure)

Abstract

Is Burgundy more than a region in France, or could it refer to a style of wine making? Food and wine are not only derived from a place. They make a place. Other industries are enabled through food and wine, particularly tourism. 'Region' has a distinctive role in framing the brand and profile of a wine bottle. 'Region' mitigates risk for a consumer. Region is a proxy for quality. This article investigates the impact of the legal protection and control of regionality on formerly colonized nations, with particular consequences on wine industries. By exploring Houghton's White Burgundy and its transformation into White Classic, the impact of protecting regionality on formerly colonized nations is revealed.
Original languageEnglish
Pages (from-to)17-33
Number of pages17
JournalHuman Geographies
Volume8
Issue number2
DOIs
Publication statusPublished - Nov 2014

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