Community Carp virus concerns: Appraising recreational fishers

Mehmet Mehmet, Nicholas J. Pawsey, Tahmid Nayeem, Steven D'Alessandro, Peter Denyer-Simmons

Research output: Book chapter/Published conference paperConference paperpeer-review


Carp now make up more than 90% of the freshwater fish biomass in much of south-east Australia. Whilst a range of different carp control options have been considered biological controls through the use of the Cyprinid herpesvirus 3 has been a particular focus in recent times. The aim of this study is to explore the sentiment of recreational fishers in New South Wales and Victoria in relation to carp, the proposed carp herpes virus and the main recreation activity (fishing) related to the community under focus. Data was collected from Twitter and Facebook, using netnographic techniques and coded using Appraisal. The three main themes which were evident were the carp virus, carp and fishing for carp. The majority of recreational fishers saw a need to eradicate carp, however, also saw them as a fun and viable fishing target and demonstrated a high level of scepticism for the virus.
Original languageEnglish
Title of host publicationANZMAC 2017 Conference proceedings
Subtitle of host publicationMarketing for impact
EditorsLinda Robinson, Linda Brennan, Mike Reid
Number of pages4
Publication statusPublished - 06 Dec 2017
EventAustralian and New Zealand Marketing Academy Conference: ANZMAC 2017 - Swanston Academic Building, RMIT University, Melbourne, Australia
Duration: 04 Dec 201706 Dec 2017 (Conference proceedings)


ConferenceAustralian and New Zealand Marketing Academy Conference
Abbreviated titleMarketing for Impact
Internet address


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